The Shelter Pet Project

I’ve been a fan of Maddies Fund, a San Francisco-based foundation that gives grants for community-based pet adoption initiatives nationwide, for a number of years. Maddie’s Fund was started by the Duffield family, founders of PeopleSoft, in memory of their beloved Miniature Schnauzer, Maddie. Maddie’s legacy now includes The Shelter Pet Project, a collaboration between Maddies Fund, the Humane Society of the United States, and the Ad Council, to increase adoptions of shelter pets.Research by the Ad Council revealed that many people have a perception that there is “something wrong” with shelter pets. The campaign aims to end these and other misperceptions about shelter pets, through a series of radio and tv ads. Local shelters are encouraged to get involved by downloading materials from The Shelter Pet Project web site. The site also links to adoptable pets on Check it out – it’s wonderful!

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